Category Archives: Social Software

Measuring Influence

Measuring Influence

Next week, as a part of the launch of the HRExaminer, we’re going to release a ranked list of the Top 25 Online Influencers in HR. This list is completely generated by algorithm (think Google). The list ranks the Top 25 voices in HR based on their online footprint.

In the larger Top 100 project, we’ve been looking at the question of whether and how someone is influential in the HR Industry. As we’ve worked through the question of who is influential and who isn’t, some interesting things came to light.

  • It’s not really possible to remove all of the subjectivity from a human generated list. The Top 100 methodology requires that each influencer be referenced in by five other people in the interview pool. That winnows down the subjectivity but doesn’t eradicate it.
  • People who are influential tend to work in industry jobs (vendors, consultants, trade shows, publications, online communities, associations).
  • People who do the real work of HR and Recruiting are generally too busy and focused to have broad industry impact (there are some who can transcend the limitation but they are exceptions)
  • People who have great influence online are rarely seen as influential offline.

So, we figured out how to measure the influence of people whose work is online.

The process involves spidering a huge segment of HR related content on the web and then sifting and sorting until it’s clear whose material is most influential.

There are three elements of the ranking which are combined to make a final score.

  • Reach: This score (a percentile) is an estimate of the number of people who see the material. It’s a measure of the eyeballs or audience size.
  • Resonance: This is a measure of the number of inbound links, mentions, blogroll listings, community participation
  • Relevance: This score describes the fit of the persons work with a cloud of keywords

The three scores are combined to make the final ranking.

We are going to do a similar analysis every other month. Here are the categories:

  • December: Top 25 Digital Influencers in HR
  • February: Top 25 Digital Influencers in Recruiting
  • April: Top 25 Digital Influencers in Talent MAnagement
  • June: Top 25 Digital Influencers In Learning and OD
  • August: Top 25 Digital Influencers in Comp and Benefits
  • October: Top 25 Digital Influencers in Third Party Recruiting

HRExaminer is in a partnership with a company that does this sort of analysis for a living. The tool is especially useful for identifying influential members of tightly defined communities (power engineers in Pittsburgh). Once you have the list, you can start to think about building community and communications around the people whose voice is most likely to be heard.

One thing is worth mentioning.

Social media is full of early adopters. The community of early adopters is really distinct from mainstream culture. As the rest of the world gets the hang of the new communications tools, the list will change rapidly. We’re going to update each of the six segments once a year (and maybe a little more often).

The Top 25 Digital HR Influencers list will be released on Thursday the 17th at Noon Eastern.

Also posted in Employment Branding, Futures, HR Influencers, HR Technology, HR Trends, Industry Analysis, Online Community, Social Recruiting, Sourcing, Top 100 Influencers in HR - Recruiting, Top 25 | Leave a comment

091207 Jobvite

Jobvite

There are a ton of companies moving into the use of social media for recruiting. None are as advanced and focused as Jobvite. The Burlingame, CA startup, is the industry leader in the development of innovation and functionality in Social Recruiting.

The company began its life as a referral driven Applicant Tracking System. As it began to catch the social media wave, its market presence began to include social media features from Facebook, Twitter and LinkedIn. Ultimately, the market wanted to be able to have just the social recruiting functions.

While Jobvite will easily perform various job board placement functions, the core idea of the service is to build solid referral networks using social media. In other words, Jobvite competes easily with traditional job placement services and the new emerging social media recruiting tools. But it has an astonishing difference.

Where most of the other tools are built on a series of scripts, Jobvite is a standalone software application. The development team is a polished Silicon Valley startup crew with deep industry experience. The application is data savvy and uses the client’s recruiting experience to make the client smarter.

It’s easier to think of Jobvite as great referral recruiting than as a social media dashboard (although it certainly offers the social media dashboard functionality). The real value of the system comes from using it.

Every member of a client organization gets a Jobvite account. The idea is that employees use their referral networks to generate hires. Jobvite provides widgets and tracking tools. Employees evaluate (with some very smart Jobvite automated matching support) which of their friends and connections might be interested in a job. The invitation (a jobvite) gets sent and the system tracks and follows the recommendation.

Over time, you get a picture of who’s connected to whom; which connections are most productive and how hiring works in your particular ecosystem. Jobvite does what I’d call ‘on the fly job matching in the social media ecosystem’. It’s not just a job publishing tool. It gives intelligent guidance and collects data that improves its guidance.

There’s also a great widget that allows a user to have an app from their company on their facebook page. The app offers jobs from the company, edited as appropriate by the user. One of the goals at Jobvite is to make real the idea that every employee is a recruiter.

At Jobvite, the vision is that the Internet is the Job Board. While the tool capably optimizes traditional job posting, its core intent is to harness the power of social networks; not by brand name but as an emerging reality. The platform operates on the assumption that any job is better filled by a trackable recommendation and that clear metrics are essential elements of knowing whether or not your efforts are effective.

Where others provide publishing tools, Jobvite provides an integrated recruiting framework and toolset rooted in the power of referrals.

There are two basic packages you can by from Jobvite: Jobvite Hire and Jobvite Source. JHire is an ATS with social media recruiting capabilities. JSource is a fully functional social media recruiting campaign execution tool.

Since the firm itself resides in Silicon Valley, it has an easy time building smart integrations with various local vendors. The team is composed of seasoned Valley technologists who are well connected in the emerging army of Valley based social media empires. As a result, the company is a good corporate citizen in the areas of privacy and Terms of Use compliance. You’ll never see Jobvite’s accounts at data providers getting pulled for the overenthusiastic use of spidering.

Regular readers will certainly have heard about Jobvite before this piece. My recommendation, though, is that you get a demo sometime soon. The Jobvite toolkit will improve your recruiting effectiveness.

Also posted in All, Applicant Tracking Systems, HR Tech, HR Technology, HR Trends, Industry Analysis, Job Boards, Networking, Recruiting Strategy, Talent Management | Leave a comment

091116 Tweetajob

Tweetajob

Tweetajob is a signal about our future. The simple, intuitive job-tweeting solution does a very few things very well. It’s not feature laden. It’s not all thing to all people.

It posts jobs to twitter. It collects a little data. It can generate Google listings and SEO. If you want, you can brand it. It will send tweeted jobs by text message. It segments jobs for delivery to candidates.

This is the new world of the Minimum Viable Product.

It started with Google. When the digital giant first emerged, one wondered how it would ever survive. At the time, the vogue was cramming functionality into portals. The older, more sophisticated search engines were becoming destinations. Google was shocking in its simplicity. It just did search.

Everything else came after doing search very, very well.

Twitter took a similar model and lowered the ante. They just aimed to do one thing very well: communicate 140 character messages. As a direct result of this simplicity, they created a powerful new communications medium.

Getting a simple thing right allows a diverse ecosystem to grow up around you. Witness Twitter or the iPhone.

In a bygone era, one built a product with many, many features. Each one was articulated and developed. A Revision 1.0 product was always suspect as a test ground.

Now, the MVP strategy is solidly taking root in our world. This is the way that Jason’s labs at RBC work. This is the new world of simple functionality as a foundation.

Carmen Hudson, formerly a senior manager at  Yahoo Staffing, and her crack team have delivered a product that is just finished enough to add real value.

By sticking to its knitting, Tweetajob is shepherding in a new era of HR application. Yes, there will be suites and single record systems. Yes, there is a need for complex social media integration for sourcing and screening. Yes, there is a need for multifunctional complexity.

Bit, where the rubber meets the road, one candidate at a time, the model is going to be simple functionality excellently executed. Tweetajob is the first example.

Also posted in HR Tech, HR Technology, HR Trends, Social Recruiting, Sourcing | Leave a comment