Category Archives: Recruiting Wisdom

091204 Shape of Opportunity

This presentation is a data rich look at the population “shapes” of recruiting markets. The material shows an array of actual population distributions from various regions, countries, states and cities. The shape of the population pyramid tells you  lots about ho the recruiting market works and whether or not innovation is possible.

It’s a lot of data and responds well to quick skimming.

Also posted in Employment Branding, Futures, Generational Demographics, HR Trends, Industry Analysis, Population, Recruiting Strategy, Regionalization, Sourcing, Talent Management | 1 Comment

090807 Spiritual Blogging

Spiritual Blogging at Work

I got a note from a good friend who is trying to figure out what he wants to blog for his company. He has an active spiritual practice and is a great thinker about workplace issues. With a very smart insight about the way that shifting demographics and economics change people’s views of the importance of spiritual things, he wanted to write about spirituality in the workplace.

Of course, it’s Northern California where spirituality means something vastly different than it does in Tulsa.

I thought about the question a bit and formulated the following response. I’m interested in knowing what you think about the subject.

I think spirituality in business is a very important concern. I have a number of friends who do the Christian version of that topic in their blogs. They are really good and smart people who think it’s important that their ideas on faith get an airing. The stuff generally takes the form of illuminating one scriptural verse, story or principle by using examples from work and business.

I generally find their work to be irritating, cloaked in sect-specific jargon and unintentionally self-righteous.. At it’s most banal, it is Dear Abby with an aggravating level of moral certainty. At it’s most engaging, it is removed from the sect specifics and focuses on things that make us more effective.

But, most of it is just preaching to a disinterested audience.

There’s an aspect of missionary work that depends on being turned away by potential converts. Lots of people who work as missionaries find that their faith is strengthened by being heckled. The general principle is that the more doors that are slammed in a proselytizer’s face, the more certain he or she becomes. Missionary work delivers its greatest benefit to the missionary.

This sort of thing is not appropriate for most company blogs.

So, while I wouldn’t be opposed to a blog that focused on spiritual topics, I think that any such project would have to be consonant with the company’s cultural values.

A really great Muslim company could probably do a blog about Islamic mysticism in the work place. You could easily imagine a Kosher foods company having a Kabala blog. The local homeless mission is probably going to have a blog about the importance of their particular sect.

We live in a secular society. Your company is a particularly secular company. I’m sure that diversity and customer intimacy are prized over spirituality in your hierarchy of values. So, a blog that was aligned with the company’s view couldn’t profess to be certain about sect-specific aspects of spirituality without alienating customers

What that means, I think, is that any work with your brand probably has to deal with universal principles that can not be traced to a single sect. At that point, it’s really not about spirituality, even. It’s about principles for successful living. People like Zig Ziglar are good models to consider… spiritual principles with a focus on business outcomes.

The problem with conversations about religion is that people want to be right. The only sort of work on this topic that’s appropriate avoids ever making anyone feel other than right. The problem is that it’s really hard to do this. When it comes to religious missionary work, some companies prize this above all else. A proselytizing blog is perfect for them. Otherwise, the balance should favor company values.

That said, the realization of people’s fullest potential is exactly a good subject for a company blog, particularly in the HR world. Just because we need to avoid sect-specifics doesn’t mean that principles for effective living should be a taboo topic. As for me, I’d be scared to raise the subject because it could get heated and I’m not enough of an expert to cover the territory.. There are, however, plenty of examples of using heat to generate business success.

What I realized from writing the note is that we’re entering a time where company values is becoming a meaningful issue. The container of culture is best enforced through shared discussion and conversation. It’s really a fatal move to try to cover it all with detailed policies.

As micropublishing takes root, the thing that will separate one firm from another is a clear understanding of values within the walls of the company. The conversation has to be robust enough so that creative workers can answer questions like my friend posed for themselves.

Also posted in Futures, HR Trends, Social Recruiting | 4 Comments

090630 Dissonance

Dissonance

People have maps of the world that they carry around in their heads.

Accumulated experience, conventional wisdom and the insight of the people and institutions that influence us shape our worldview. Certain that we have a handle on the truth, we move through our reality as if we had a clear picture.

We make assumptions about the world we live in as a way of reducing the overheads in decision making.

Our nervous systems are constructed to filter information flow from our senses. Our brains make a map of the world as a part of the organization of our minds.

It’s just simpler to rely on assumptions than it is to constantly reevaluate the fundamentals. The people who spend their time doing heavy reconsideration and recalibration are poets, artists and philosophers. The rest of us get along with minor tweaks and updates to our worldview.

We’re hardwired to believe our maps of the world.

In the mid 20th Century, there was a movement known as “General Semantics” (not to be confused with the subset of linguistics known as semantics). Advocates believed that it was “a form of mental hygiene that enables practitioners to avoid ideational traps built into natural language and “common sense” assumptions, thereby enabling practitioners to think more clearly and effectively.” (from Wikipedia)

The leading thinker in General Semantics, Alfred Korzybski, is famous for saying that “the map is not the territory.” Manny thinkers in the late 20th Century adopted aspects of the idea. It means that the way we think about a thing is not the thing. In the early germination of the idea, it was a brilliant but subtle insight.

General Semantics provided a framework for mental clarity. Knowing that your fundamental view of reality is flawed can be enough to keep you correcting for the bias.

The information explosion forces us all to specialize. It’s just not possible to wade through everything you’d like to read, watch, discuss or think about. The fundamental defense against information overload is to narrow your focus. The net result is that we live in an increasingly fragmented world… lots of pockets of excellence and no big picture.

The more we specialize, the more we leave areas of our map to assumption or the expertise of others. As long as big media remained intact, the fact that we shared a set of bad assumptions was culturally good enough to get by. The smart people in the media were in charge of managing the big picture.

Today, the big picture is that there’s no big picture. The gap between what we think we know and what’s actually there is getting wider every day.


I’m sure this seems very remotely related to the world of HR-Recruiting. If you’ll bear with me for a couple of starter pieces, I think we can get down to business. Competitive advantage can come from having a better grasp of the realities of the marketplace. A good hard look at the things we think are true in our discipline should yield a bounty of wisdom.

This is the first piece in a series that try to get at the difference between our broad generalizations and the specifics. The starting point is demographics. The world is very different than we think it is. The demographic story showcases the gap.

Also posted in Futures, Industry Analysis | 1 Comment